Our Concept & Impact
A win-win-win cancer fundraising.
Every partnership and purchase is tracked from cap to lab. Here is how the program — and the funding — works.
Here's How It Works
One cap. Real savings. Ongoing funding.
A CAPS4CANCER cap sells for $50.
Each cap comes with a QR-enabled savings program that gives participants access to 2-for-1 offers, 50% savings, and other exclusive benefits from participating fast food outlets, retailers, and businesses of all types.
Not a donation. You are being rewarded.
Your cap comes with a QR code — Mobile app — Dynamic wallet of savings, all yours.
The Model
Our win-win-win model.
Consumers Win
Participants receive valuable savings through the QR-enabled program with every cap.
Businesses Win
Participating businesses gain major traffic, new customers, exposure, and a way to demonstrate meaningful good corporate citizenship.
Cancer Research Wins
Cancer research receives an ongoing revenue stream of funding generated through the program.
Of net proceeds allocated to research
Transparent fund reporting
Global mission, one standard
Awareness worn, not seasonal
Our Research Network
An ongoing revenue stream for the world's leading institutions.
CAPS4CANCER's goal is to become an important, ongoing revenue stream to underwrite cancer research globally. As our movement grows, so will our ability to support cancer research around the world. Our initial network includes leading institutions such as:
Princess Margaret Cancer Centre
CanadaThe Francis Crick Institute
United KingdomInstitut Curie
FranceUniversity of Chicago Medicine
United StatesUCLA Health
United StatesStanford Medicine
United StatesJohns Hopkins
United StatesMayo Clinic
United StatesDana-Farber Cancer Institute
United StatesMD Anderson Cancer Center
United StatesNational Cancer Institute
United StatesOur Global Mission
If we put our heads together, we can find a cure for cancer.
Cancer has affected virtually every family, community and generation. CAPS4CANCER is a global cause-marketing movement bringing people, businesses, researchers, hospitals, innovators, celebrities and communities together around one shared mission: to help accelerate the fight against cancer.
Our Approach
Participation can be more powerful than a donation.
Through the CAPS4CANCER program, we want to:
Generate sustainable funding
Create a lasting, self-funding revenue stream for cancer research.
Bring businesses and consumers together
Unite them behind one common, visible cause.
Raise awareness around the world
Keep the conversation alive in every community.
Encourage collaboration
Connect cancer researchers and institutions across borders.
Give everyone a way to participate
Especially those directly touched by cancer.
One cap. One voice. One global community.
One goal: a world where cancer is no longer a threat to our families and future generations.
Focus Areas
Research priorities.
Early detection
Advancing screening accuracy and accessibility across populations.
Treatment innovation
Supporting clinical trials for next-generation therapies.
Prevention science
Investigating risk factors to reduce incidence long-term.
Global equity
Extending research access to underrepresented regions.
Partner with the research.
Institutes and manufacturers are invited to join the mission.
Become a Partner