Our Concept & Impact

A win-win-win cancer fundraising.

Every partnership and purchase is tracked from cap to lab. Here is how the program — and the funding — works.

Here's How It Works

One cap. Real savings. Ongoing funding.

A CAPS4CANCER cap sells for $50.

Each cap comes with a QR-enabled savings program that gives participants access to 2-for-1 offers, 50% savings, and other exclusive benefits from participating fast food outlets, retailers, and businesses of all types.

Not a donation. You are being rewarded.

Your cap comes with a QR code — Mobile app — Dynamic wallet of savings, all yours.

The CAPS4CANCER cap with its QR-enabled savings hang tag.

The Model

Our win-win-win model.

Consumers Win

Participants receive valuable savings through the QR-enabled program with every cap.

Businesses Win

Participating businesses gain major traffic, new customers, exposure, and a way to demonstrate meaningful good corporate citizenship.

Cancer Research Wins

Cancer research receives an ongoing revenue stream of funding generated through the program.

75%

Of net proceeds allocated to research

100%

Transparent fund reporting

1

Global mission, one standard

24/7

Awareness worn, not seasonal

Our Research Network

An ongoing revenue stream for the world's leading institutions.

CAPS4CANCER's goal is to become an important, ongoing revenue stream to underwrite cancer research globally. As our movement grows, so will our ability to support cancer research around the world. Our initial network includes leading institutions such as:

Princess Margaret Cancer Centre

Canada

The Francis Crick Institute

United Kingdom

Institut Curie

France

University of Chicago Medicine

United States

UCLA Health

United States

Stanford Medicine

United States

Johns Hopkins

United States

Mayo Clinic

United States

Dana-Farber Cancer Institute

United States

MD Anderson Cancer Center

United States

National Cancer Institute

United States

Our Global Mission

If we put our heads together, we can find a cure for cancer.

Cancer has affected virtually every family, community and generation. CAPS4CANCER is a global cause-marketing movement bringing people, businesses, researchers, hospitals, innovators, celebrities and communities together around one shared mission: to help accelerate the fight against cancer.

Our Approach

Participation can be more powerful than a donation.

Through the CAPS4CANCER program, we want to:

  • Generate sustainable funding

    Create a lasting, self-funding revenue stream for cancer research.

  • Bring businesses and consumers together

    Unite them behind one common, visible cause.

  • Raise awareness around the world

    Keep the conversation alive in every community.

  • Encourage collaboration

    Connect cancer researchers and institutions across borders.

  • Give everyone a way to participate

    Especially those directly touched by cancer.

One cap. One voice. One global community.
One goal: a world where cancer is no longer a threat to our families and future generations.

Focus Areas

Research priorities.

  • Early detection

    Advancing screening accuracy and accessibility across populations.

  • Treatment innovation

    Supporting clinical trials for next-generation therapies.

  • Prevention science

    Investigating risk factors to reduce incidence long-term.

  • Global equity

    Extending research access to underrepresented regions.

Partner with the research.

Institutes and manufacturers are invited to join the mission.

Become a Partner