Our Mission

The cap is the symbol. The cure is the mission.

CAPS4CANCER doesn't sell a cap. It sells an idea — that a small, everyday object can carry an enormous commitment.

The official CAPS4CANCER cap.

Who We Are

Everyday people, one mission.

We are everyday people who have come together with one mission: to end cancer once and for all.

All of us have been affected by cancer, in one way or another. We decided it was time to find a cure — by providing the funds to end it.

CAPS4CANCER Foundation was founded by retired professionals from the ranks of advertising, marketing, promotions, legal, finance, and the trades — all committed and dedicated to finding a cure for cancer.

So We Asked Ourselves

What if we could create a program that allows everyday people to help fund cancer research — without simply asking them to donate?

CAPS4CANCER is our answer.

Mission

Our Mission.

  • Create a funding revenue stream

    A self-funding program where everyday people can participate — without donating — to make a real difference.

  • Align with leading research institutes

    Partner with the world's leading cancer research institutes, centers, and hospitals to create an ongoing, self-funding, cause-marketing program that provides millions of research dollars annually.

  • Create a win-win for everyone

    Reward everyone who takes part in the mission to end cancer by funding research.

Join Our Mission

We need you, not your money.

CAPS4CANCER is designed to bring corporations and their consumers together behind one simple idea: use the power of business to help fight cancer. Our caps become the common vehicle — businesses can participate, consumers can participate, research institutions can participate, and millions of people affected by cancer can finally participate in a movement that belongs to all of us.

We need your ideas. We need your experience. We need your connections. We need your participation.

We don't expect one person or one company to find the cure. We believe that if we put our heads together, we have a better chance of finding it.

Become a Partner

The Long View

Built to outlast a trend.

CAPS4CANCER is designed as infrastructure for giving — a mission meant to run for decades, not a single campaign.

Explore the research.

See where the funding goes and how outcomes are measured.

View Research